[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_column_text]Ticaret sava\u015flar\u0131 dedi\u011fimizde akl\u0131m\u0131za her zaman 2018\u2019de ba\u015flayan, \u00c7in ve ABD ekonomik sava\u015flar\u0131 gelmektedir. Asl\u0131nda b\u00fcy\u00fck g\u00fc\u00e7ler aras\u0131ndaki ba\u015flayan ilk ekonomik sava\u015f, 2014 y\u0131l\u0131nda Rusya ile AB \u2013 ABD ittifak\u0131 aras\u0131nda K\u0131r\u0131m\u2019\u0131n ilhak\u0131 ile ba\u015flayan ekonomik ambargolard\u0131r. Tabii ki ekonomi ve teknoloji olarak geride kalm\u0131\u015f olan \u00fclkeleri bu paketin i\u00e7ine dahil etmemizin nedeni, bu ekonomilerin tek ba\u015flar\u0131na d\u00fcnyada dengeleri de\u011fi\u015ftirebilecek b\u00fcy\u00fckl\u00fckte yap\u0131lar olmamas\u0131d\u0131r. Ama k\u00fc\u00e7\u00fck bloklar\u0131n birbiri ile olan sava\u015flar\u0131 da art\u0131k d\u00fcnya toplam\u0131nda ciddi bir ticari hacim olu\u015fturmaktad\u0131r. T\u00fcrkiye \u2013 Arap D\u00fcnyas\u0131, \u0130ran \u2013 D\u00fcnya, Venezuela \u2013 D\u00fcnya, Kuzey Kore \u2013 D\u00fcnya vb. Bir \u00e7ok \u00f6rnekle bu konu geni\u015fletilebilir.<\/p>\n
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Pandemi s\u00fcrecinde bu \u00e7at\u0131\u015fmalar\u0131n, \u00fclkelerin birbirine destek olmas\u0131 sonucunda, azalmas\u0131n\u0131 beklerken koskoca devletlerin uluslararas\u0131 ticareti orta \u00e7a\u011f korsanl\u0131\u011f\u0131na varacak oranda kaosa s\u00fcr\u00fckledi\u011fini g\u00f6rd\u00fck. ABD; Almanya ve Fransa\u2019n\u0131n maskelerine el koyarken, Almanya\u2019da ABD ve \u0130talya\u2019n\u0131n maskelerine ayr\u0131ca Fransa ise \u0130talya\u2019n\u0131n maskelerine el koydu. \u0130talya, Tunus\u2019un t\u0131bbi alkol gemisini, \u00c7ek Cumhuriyeti ise \u0130talya\u2019n\u0131n maskelerini gasp etti. Bu listeyi \u00e7e\u015fitli \u00f6rneklerle sayfalarca uzatabiliriz.<\/p>\n
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Basit bir y\u00f6netim ilkesi gere\u011fi; \u201cAstlar prensip olarak \u00fcstlerini yans\u0131t\u0131r\u201d. Yani gelecekte korsanl\u0131k yapma konusunda \u015f\u00fcphe etmeyen devletlerin yerini \u201c\u015firketlerin\u201d almas\u0131 do\u011fal bir sonu\u00e7 olarak kar\u015f\u0131m\u0131za \u00e7\u0131kacakt\u0131r. Karamsar bir portre ile ticari bloklar\u0131n daha da belirginle\u015fmesinin yaratt\u0131\u011f\u0131 kaos ve pandeminin yaratt\u0131\u011f\u0131 ekonomik dura\u011fanl\u0131k gelecekte d\u00fcnyada k\u0131r\u0131lm\u0131\u015f bir tedarik zinciri ve dura\u011fanla\u015fan uluslararas\u0131 ticarete projeksiyon tutuyor.<\/p>\n
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Gelecekte olu\u015facak g\u00fcvensizlik ortam\u0131, orta ve uzun vadede baz\u0131 \u00f6nemli mallar\u0131n uluslararas\u0131 ticaretinde s\u0131k\u0131nt\u0131lar ya\u015fanaca\u011f\u0131n\u0131 \u015fimdiden g\u00f6stermektedir. \u00d6ncelikli \u00f6neme sahip bir \u00e7ok \u00fcr\u00fcn ve ham maddenin aniden karaborsaya d\u00fc\u015fmesi, s\u0131k\u00e7a kar\u015f\u0131la\u015fabilece\u011fimiz bir duruma d\u00f6n\u00fc\u015febilir. Maske ve eldiven gibi medikal \u00fcr\u00fcnler, krizin ba\u015flang\u0131\u00e7 d\u00f6neminde karaborsaya d\u00fc\u015fm\u00fc\u015ft\u00fc. Yak\u0131n gelecekte ise g\u0131da konusunda da benzer durumlar\u0131n ya\u015fanaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor. Koronavir\u00fcs insanlar\u0131 evlere kapatarak sosyal ya\u015fam\u0131 sekteye u\u011frat\u0131rken, ayn\u0131 zamanda y\u0131llard\u0131r al\u0131\u015f\u0131lagelmi\u015f uluslararas\u0131 ticari y\u00f6ntemlerin de de\u011fi\u015fmesine neden olacak geli\u015fmeleri tetikledi.<\/p>\n
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Bir \u00e7ok \u00fclke ve firma sahte sertifikalar ve hasarl\u0131 mam\u00fcller ile y\u0131llard\u0131r olu\u015fan ticari ekosistemde onar\u0131lmas\u0131 zor hasarlar olu\u015fturdu. Hatta \u201cSGS\u201d gibi d\u00fcnyaca \u00fcnl\u00fc 3. Parti denetim \u015firketlerinin verdi\u011fi sahte raporlar, uluslararas\u0131 ticarette g\u00fcven krizlerini do\u011furdu.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”50″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ back_color=”color-wayh” back_image=”83528″ back_position=”center top” parallax=”yes” overlay_color=”color-wayh” overlay_alpha=”60″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=””][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h6″ text_size=”h1″ text_weight=”400″ sub_lead=”yes” sub_reduced=”yes” text_uppercase=””]Al\u0131\u015f\u0131lagelmi\u015f ve doymu\u015f pazarlardan ziyade geli\u015fme potansiyeli y\u00fcksek olan pazarlara y\u00f6nelmek gereklilikten \u00f6te \u015fartt\u0131r[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_column_text]Tabii ki her kaos, onun olu\u015fmas\u0131na neden olan dinamikleri anlayarak ve bu konulara al\u0131\u015f\u0131lm\u0131\u015f\u0131n d\u0131\u015f\u0131nda bir bak\u0131\u015f a\u00e7\u0131s\u0131 yaratarak \u00e7\u00f6z\u00fclebilir. Yukar\u0131daki ele ald\u0131\u011f\u0131m konular, d\u00fcnya ticaretinde kar\u015f\u0131l\u0131kl\u0131 g\u00fcven ortam\u0131n\u0131n azalmas\u0131n\u0131 tetikleyen nedenleri a\u00e7\u0131klamakta yeterli olacakt\u0131r. Peki, b\u00f6yle bir ortamda nas\u0131l ihracat\u0131m\u0131z\u0131 artt\u0131rabiliriz? Nas\u0131l g\u00fcvenli bir \u015fekilde ithalat yapabiliriz?<\/p>\n
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\u00a0<\/strong>\u00c7ok y\u00f6nl\u00fc paralel ticaret ile dinamik bir ticari ileti\u015fim olu\u015fturmak. <\/strong><\/p>\n <\/p>\n Kar\u015f\u0131l\u0131kl\u0131 g\u00fcvenin, g\u00fcn ge\u00e7tik\u00e7e \u00fcretimden daha \u00f6nemli hale geldi\u011fi bir d\u00fcnya ortam\u0131nda ileti\u015fim ve organizasyon kabiliyeti y\u00fcksek olan kurumlar\u0131n h\u0131zla b\u00fcy\u00fcyece\u011fi bir \u00e7a\u011fa giriyoruz. Kar\u015f\u0131la\u015faca\u011f\u0131m\u0131z ko\u015fullar kaliteli i\u015f a\u011flar\u0131na dahil olman\u0131n, g\u00fcvenilir i\u015f ortaklar\u0131 bulman\u0131n \u00f6nemini bize hat\u0131rlatmaktad\u0131r.<\/p>\n <\/p>\n Ge\u00e7ti\u011fimiz 100 y\u0131l, bir alanda dikey uzmanla\u015fman\u0131n \u00e7a\u011f\u0131yd\u0131. \u015eehirle\u015fme ve sanayile\u015fmenin hen\u00fcz yeni filizlendi\u011fi bir \u00e7a\u011fda bu en do\u011fru y\u00f6ntem olsa da, bu y\u00fczy\u0131lda \u00c7in ve G\u00fcney Asya\u2019n\u0131n d\u00fcnya ekonomisine kat\u0131lmas\u0131 ile sanayile\u015fme doruk noktas\u0131na ula\u015ft\u0131.<\/p>\n <\/p>\n \u00dcretim ve t\u00fcketim art\u0131k ABD-AB eksenin tekelinden b\u00fct\u00fcn d\u00fcnyaya yay\u0131ld\u0131. G\u00fcvenilir, etkin, h\u0131zl\u0131 ve sonu\u00e7 alacak uluslaras\u0131 ili\u015fki a\u011flar\u0131na sahip olman\u0131n en az \u00fcretmek kadar \u00f6nemli oldu\u011fu bu \u00e7a\u011fda, bir \u00fcr\u00fcn\u00fc ayn\u0131 anda birden \u00e7ok \u00fclkede ara\u015ft\u0131racak ticaret istihbarat\u0131na sahip olmak ve sa\u011flam bir tedarik zinciri altyap\u0131s\u0131 kurmak, \u201cDikey Uzmanla\u015fma\u201dn\u0131n yerini alacakt\u0131r.<\/p>\n <\/p>\n \u00d6rne\u011fin geli\u015fmekte olan \u00fclkelerde g\u00fcvenilir ili\u015fkiler bulmak bir \u00fcr\u00fcn satmaktan daha \u00f6nemlidir. Bir ki\u015finin bir \u00e7ok alana h\u00fckmetti\u011fi bu \u00fclkelerde mevcut ticari i\u015f ortaklar\u0131na sabit \u00fcr\u00fcnler sunmak yan\u0131s\u0131ra, geni\u015f \u00fcr\u00fcn gam\u0131 ile \u00e7apraz ticarete girmek en mant\u0131kl\u0131 yol olacakt\u0131r. Bu ticari ili\u015fkinin hem dinamikli\u011fini hem de hacmini artt\u0131racakt\u0131r.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″][vc_gallery el_id=”gallery-47626″ medias=”83543,83528,83520″ gutter_size=”2″ media_items=”media,icon” screen_lg=”600″ screen_md=”600″ screen_sm=”480″ images_size=”three-two” single_overlay_opacity=”50″ single_h_align=”center” single_padding=”2″ single_title_dimension=”h1″ single_icon=”fa fa-plus2″ single_border=”yes” carousel_rtl=”” single_title_uppercase=””][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_column_text]Al\u0131\u015f\u0131lagelmi\u015f ve doymu\u015f pazarlardan ziyade geli\u015fme potansiyeli y\u00fcksek olan pazarlara y\u00f6nelmek.<\/strong><\/p>\n \u00a0<\/strong><\/p>\n \u00d6nceki yaz\u0131lar\u0131mda da bahsetti\u011fim gibi G\u00fcney Asya ekonomilerinin geli\u015fme h\u0131z\u0131 d\u00fcnya ticaretinin gelece\u011fine y\u00f6n verecektir. D\u00fcnya\u2019da E-Ticaret sekt\u00f6r b\u00fcy\u00fcmelerini inceledi\u011fimizde ge\u00e7en sene G\u00fcney Asya pazar\u0131ndan 5 \u00fclke ba\u015f\u0131 \u00e7ekmektedir; %19.8 ile Hindistan, %17.6 ile Malezya, %16.6 ile Endonezya, %15.2 ile Filipinler, %13.5 ile Vietnam.<\/p>\n Sadece Hindistan\u2019\u0131n bile E-Ticarete ba\u011fl\u0131 i\u00e7 pazar b\u00fcy\u00fcmesi 3 sene i\u00e7inde 125 milyar dolar olarak tahmin edilmektedir. Ayriyeten bu \u00fclkede internete eri\u015fim %48 gibi k\u00fc\u00e7\u00fck bir oranda seyretmektedir. Hindistan\u2019da son iki senede 218 milyon yeni internet kullan\u0131c\u0131s\u0131 sisteme eklenerek, toplam kullan\u0131c\u0131 say\u0131s\u0131 462 milyondan 680 milyona \u00e7\u0131kt\u0131. Hali haz\u0131rda internete girmeyi bekleyen bir milyarl\u0131k dev bir n\u00fcfus beklemekte. Altyap\u0131 eksikliklerinden kaynakl\u0131 internete eri\u015fim s\u0131k\u0131nt\u0131lar\u0131n\u0131 \u00e7\u00f6z\u00fcp t\u00fcketim zincirine kat\u0131ld\u0131\u011f\u0131nda, G\u00fcney Asya tsunamisi D\u00fcnya ticaretinde en etkin oyunculardan biri olacakt\u0131r.<\/p>\n <\/p>\n Bu geli\u015fmeler \u0131\u015f\u0131\u011f\u0131nda, T\u00fcrkiye\u2019nin kar\u015f\u0131laca\u011f\u0131 olas\u0131 Avrupa – ABD ve Arap d\u00fcnyas\u0131 ambargolar\u0131n\u0131n yarataca\u011f\u0131 riski azaltmak i\u00e7in ba\u015fta G\u00fcney Asya, Afrika, G\u00fcney Amerika gibi pazarlarda \u00e7al\u0131\u015fmalara \u015fimdiden ba\u015flamak gerekir.<\/p>\n <\/p>\n G\u00fcn\u00fcm\u00fcz\u00fcn veli nimeti olan \u201cBili\u015fim Teknolojileri – Veri Y\u00f6netimi\u201c gibi konular\u0131 ile \u201c\u0130leti\u015fimi\u201d harmanlamak. <\/strong><\/p>\n <\/p>\n T\u00fcrkiye, ekonomik ve teknolojik potansiyelleri incelendi\u011finde \u201cY\u00fcksek Katma De\u011ferli\u201d \u00fcr\u00fcnler \u00fcretme alan\u0131nda Avrupa ve \u00c7in\u2019i yakalamas\u0131 ger\u00e7ek\u00e7i bir bak\u0131\u015f a\u00e7\u0131s\u0131yla neredeyse imkans\u0131zd\u0131r. Ama \u201c\u0130leti\u015fim\u201d, \u201cD\u0131\u015f Ticarette Veri Y\u00f6netimi\u201d ve de \u201cCo\u011frafik Konumu\u201d d\u00fczg\u00fcn sentezleyerek bu a\u00e7\u0131\u011f\u0131 kapat\u0131p \u00f6ne bile ge\u00e7ebilir. \u201c\u00dcretmek\u201d yerine do\u011fru \u00fcr\u00fcn\u00fc bulaca\u011f\u0131 – sataca\u011f\u0131 yeri bilmek ve bunu ileti\u015fim yetenekleri ile birle\u015ftirmek, yat\u0131r\u0131m maliyetlerinin yarataca\u011f\u0131 y\u00fckten \u00e7ok daha hafif bir dan\u0131\u015fmanl\u0131k maliyeti demektir.<\/p>\n <\/p>\n B\u00fct\u00fcn d\u00fcnyan\u0131n bilgisayarlar, tabletler ile donand\u0131\u011f\u0131 ve herkesin elinde en az bir tane ak\u0131ll\u0131 telefonun bulundu\u011fu bu \u00e7a\u011fda, bir \u00e7ok \u00f6nemli profesyonelin s\u00f6yledi\u011fi gibi \u201c\u0130nternet Bilinirli\u011fi\u201d ve \u201cVeri Y\u00f6netimi\u201d en \u00f6nemli konu ba\u015fl\u0131klar\u0131 olacakt\u0131r. Her sekt\u00f6rde oldu\u011fu gibi d\u0131\u015f ticaret alan\u0131nda da, bili\u015fim ve veri y\u00f6netimine en \u00e7ok entegre olmay\u0131 ba\u015farm\u0131\u015f firmalar, sekt\u00f6rlerinin \u00f6nc\u00fcs\u00fc haline gelecektir.<\/p>\n <\/p>\n Bug\u00fcne kadar dan\u0131\u015fmanl\u0131k verdi\u011fimiz bir \u00e7ok kurumda ihracat ve ithalat departmanlar\u0131n\u0131n, stratejik bir bak\u0131\u015f a\u00e7\u0131s\u0131 olu\u015fturacak \u00e7a\u011f\u0131n ara\u00e7lar\u0131n\u0131 kullanmak yerine al\u0131\u015f\u0131lm\u0131\u015f, geleneksel d\u0131\u015f ticaret y\u00f6ntemleri ile talep de\u011ferlendirme merkezi gibi faaliyet g\u00f6sterdiklerini g\u00f6rd\u00fck.<\/p>\n <\/p>\n \u2018Bili\u015fim Teknolojileri \u2013 Veri Y\u00f6netimi\u2019 ara\u00e7lar\u0131n\u0131 \u201cD\u0131\u015f ticaret\u201d ile sentezleyerek, operasyon y\u00f6netimi ve karar alma s\u00fcre\u00e7lerine dahil etmek, dan\u0131\u015fmanl\u0131k verdi\u011fimiz firmalar\u0131m\u0131z\u0131 \u00e7a\u011fa adapte ederek d\u0131\u015f pazarlardaki rakiplerinin \u00f6n\u00fcne ta\u015f\u0131mada en etkin sonu\u00e7lar\u0131 almam\u0131z\u0131 sa\u011fl\u0131yor. Eskiden y\u0131llar\u0131m\u0131z\u0131 alacak deneyimler sonunda elde edilen bilgiyi, art\u0131k veri \u00e7a\u011f\u0131n\u0131n nimetlerini kullanarak bir ka\u00e7 g\u00fcnde \u00f6\u011frenebiliriz.<\/p>\n <\/p>\n \u2018Veri y\u00f6netimi\u2019 ile \u2018D\u0131\u015f Ticareti\u2019 sentezlemenin en etkin ara\u00e7lar\u0131ndan biri olan i\u015f zekas\u0131 programlar\u0131 ile mevcut bilgiyi \u00a0g\u00f6rselle\u015ftirip d\u0131\u015f ticaret istihbarat\u0131n\u0131 y\u00f6neterek, kalabal\u0131k verilerden kolayca anlam \u00e7\u0131karabiliriz. \u201cD\u0131\u015f Ticarette Dinamik Veri Y\u00f6netimi\u201d ad\u0131n\u0131 verdi\u011fimiz bu y\u00f6ntemle, yerli firmalar\u0131n rekabet\u00e7i uluslararas\u0131 arenada d\u0131\u015f pazar hareketlerini, rakiplerinin pazar hamlelerini takip ederek, d\u00fcnyada ve sekt\u00f6rde en etkin noktada konumlanmalar\u0131n\u0131 sa\u011fl\u0131yoruz.<\/p>\n <\/p>\n D\u0131\u015f pazarlara a\u00e7\u0131lmada ger\u00e7ek bir strateji geli\u015ftirebilmek ve yerel dinamiklerden etkin faydalanmak<\/strong><\/p>\n <\/p>\n Uluslararas\u0131 \u015firketlerin y\u00f6netimi her zaman sava\u015f sanatlar\u0131ndan esinlenerek olu\u015fturulmu\u015ftur. Bir operasyona karar verilmesi i\u00e7in her zaman \u00f6l\u00e7\u00fcmlenebilir parametrelere ihtiya\u00e7 vard\u0131r. Hedef b\u00f6lgeye ait istihbarat, b\u00f6lgeden yerel i\u015f birli\u011fi ve son olarak saha operasyonu ile sonu\u00e7 tayin edilir.<\/p>\n <\/p>\n Bu tezden yola \u00e7\u0131karak, yeni bir pazara a\u00e7\u0131lmak istedi\u011fimizde o b\u00f6lgenin \u00f6l\u00e7\u00fcmlenebilir verilerine ihtiya\u00e7 duyar\u0131z. Arad\u0131\u011f\u0131m\u0131z ve satt\u0131\u011f\u0131m\u0131z \u00fcr\u00fcnlere ait g\u00fcvenilir verilerin anlaml\u0131 bir \u015fekilde raporlanmas\u0131 ve bu raporlar\u0131n yorumlanmas\u0131 ile genel bir bak\u0131\u015f a\u00e7\u0131s\u0131 \u00a0olu\u015ftururuz. Bu noktada girmek istedi\u011fimiz pazar\u0131n ekonomik, demografik, co\u011frafik verilerini de bu i\u015fin i\u00e7ine katmam\u0131z yapaca\u011f\u0131m\u0131z hesab\u0131n tutarl\u0131l\u0131\u011f\u0131nda \u00e7ok \u00f6nemlidir.<\/p>\n <\/p>\n Kurulan stratejinin tutarl\u0131 bir \u015fekilde sonu\u00e7 vermesi i\u00e7in en etkin yol ise o b\u00f6lgenin yerel insan kayna\u011f\u0131 ile kurulan g\u00fc\u00e7l\u00fc ba\u011flard\u0131r. \u00d6rnek olarak Rusya\u2019da operasyon y\u00fcr\u00fctece\u011fimiz personel ile Afrika\u2019da operasyon y\u00fcr\u00fctece\u011fimiz personelin ayn\u0131 olmas\u0131 ciddi ileti\u015fim riskleri ta\u015f\u0131r. Her b\u00f6lgenin kendine has ileti\u015fim teknikleri, ticari dinamikleri, y\u00f6netim sistemi ve \u00e7\u0131kar ili\u015fkileri vard\u0131r. Bu konulara hakim olan yerel bir \u00e7al\u0131\u015fan ile hareket etmek bizi nihai \u00e7\u00f6z\u00fcme ula\u015ft\u0131racakt\u0131r.<\/p>\n <\/p>\n Bir \u00e7ok T\u00fcrk firmas\u0131 merkezi bir sat\u0131\u015f stratejisi ile hareket etti\u011finden dolay\u0131, bir sat\u0131\u015f eleman\u0131n her yere e-posta atmas\u0131n\u0131 ve call center gibi ula\u015fmas\u0131n\u0131 sat\u0131\u015f yapmak i\u00e7in yeterli g\u00f6rmektedir. Bu tarz so\u011fuk ileti\u015fim teknikleri ile posta kutular\u0131nda binlerce \u00e7\u00f6p mailden biri olma veya unutulacak bir telefon aramas\u0131na d\u00f6n\u00fc\u015fme ihtimalimiz \u00e7ok y\u00fcksektir. Hedef b\u00f6lgenin sayg\u0131n i\u015f insanlar\u0131 ve b\u00f6lgeyi tan\u0131yan kalifiye personel, tutarl\u0131 sat\u0131\u015f verileri \u00a0ile harmanland\u0131\u011f\u0131nda kaliteli bir sat\u0131\u015f re\u00e7etesi olu\u015facakt\u0131r.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":" Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed.<\/p>\n","protected":false},"author":1,"featured_media":83532,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16,18,19],"tags":[],"_links":{"self":[{"href":"https:\/\/www.intelcon.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/4233"}],"collection":[{"href":"https:\/\/www.intelcon.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelcon.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelcon.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelcon.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=4233"}],"version-history":[{"count":9,"href":"https:\/\/www.intelcon.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/4233\/revisions"}],"predecessor-version":[{"id":83977,"href":"https:\/\/www.intelcon.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/4233\/revisions\/83977"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelcon.com.tr\/index.php\/wp-json\/wp\/v2\/media\/83532"}],"wp:attachment":[{"href":"https:\/\/www.intelcon.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=4233"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelcon.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=4233"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelcon.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=4233"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}