[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_column_text]1980 ve 90\u2019larda sanayi alan\u0131na yat\u0131r\u0131m yapmak, bir yabanc\u0131 dil konu\u015fabilmek ve ihracat yapabilmek toplumdan bir ad\u0131m \u00f6nde olabilmek demekti. Avrupa\u2019da do\u011fan sanayi k\u00fclt\u00fcr\u00fc, b\u00fct\u00fcn d\u00fcnyaya h\u0131zla yay\u0131larak \u00fclkemize u\u011fram\u0131\u015ft\u0131. Bunun ilk meyvelerinin tohumlar\u0131n\u0131 Avrupa\u2019dan getirip \u00fclkemize ekenler b\u00fcy\u00fck aile holdinglerinin sahipleri oldular. \u00dclkenin siyasetine ve ticaretine g\u00fc\u00e7l\u00fc bir \u015fekilde m\u00fch\u00fcrlerini vurdular. Hatta Ortado\u011fu ve T\u00fcrki \u00fclkelere ihracat arac\u0131l\u0131\u011f\u0131yla y\u00fcksek gelirler ve n\u00fcfuslar sa\u011flad\u0131lar.<\/p>\n
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Bu sanayile\u015fme s\u00fcreci Avrupan\u0131n yan\u0131ba\u015f\u0131nda T\u00fcrkiye\u2019yi etkilerken, art\u0131k t\u00fcm D\u00fcnyaya yay\u0131lm\u0131\u015f durumda. \u00c7in teknolojiyi ald\u0131\u011f\u0131 Bat\u0131dan baz\u0131 alanlarda daha ilerlemi\u015f duruma geldi. Bir \u00e7ok katma de\u011ferli, y\u00fcksek maliyetli Avrupa \u00fcr\u00fcn\u00fcn muadili \u00c7in\u2019de \u00e7ok daha ucuza \u00fcretilmekte. Eskiden ula\u015f\u0131lmas\u0131 zor olan bu \u00fcr\u00fcnler \u00c7in\u2019in zay\u0131f oldu\u011fu ileti\u015fim kanallar\u0131n\u0131 E-Ticaret ve B2B siteleri ile kompanse etmesiyle d\u00fcnyaya yay\u0131l\u0131p, Bat\u0131\u2019n\u0131n ticari oyun alanlar\u0131na girmesiyle \u201cTicaret Sava\u015flar\u0131\u201d ba\u015flam\u0131\u015f oldu. Di\u011fer bir \u00f6nemli konu da geli\u015fen ve kapitalizm ile tan\u0131\u015fan \u00c7in art\u0131k b\u00fcy\u00fck bir \u201ct\u00fcketim ve ithalat\u201d devi oldu. \u00dcr\u00fcnlerine yeni Pazar arayan \u00c7in, art\u0131k t\u00fcketece\u011fi \u00fcr\u00fcnleri de arayan bir fabrikaya d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n
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Asya\u2019da \u00c7in\u2019in geli\u015fmesi G\u00fcney Asya pazarlar\u0131nda b\u00fcy\u00fck bir ekonomik b\u00fcy\u00fcmeyi de tetikledi. Hindistan, Malezya, Endonezya ve Vietnam gibi \u00fclkelerde \u00e7ok ciddi ekonomik geli\u015fmeler devam etmekte. Bu geli\u015fmeleri en \u00f6nemli tetikleyicisi ise E-ticaret ve B2B platformlar\u0131d\u0131r. G\u00fcney Asya lojistik ve depolama alan\u0131nda b\u00fcy\u00fck ilerlemeler ve bunu destekleyen yat\u0131r\u0131mlar yapmakta. G\u00fcney Asya blo\u011fu \u00fclkeleri \u00f6n\u00fcm\u00fczdeki 10 senenin ticaretinde zirve yapacak ekonomilerdir.<\/p>\n
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Yeralt\u0131 kaynaklar\u0131 a\u00e7\u0131s\u0131ndan zengin olup bu kaynaklar\u0131n\u0131 Avrupa\u2019ya kapt\u0131rm\u0131\u015f durumda olan Afrika ise Avrupan\u0131n \u201cY\u00fcksek Katma De\u011ferli\u201d \u00fcr\u00fcnlerini sat\u0131p kar edemeyece\u011fi bir co\u011frafya oldu\u011fundan, bat\u0131n\u0131n g\u00f6zard\u0131 etti\u011fi bir co\u011frafyad\u0131r. Afrika ise al\u0131mlar konusunda y\u00f6n\u00fcn\u00fc \u00c7in ve G\u00fcney Asya\u2019ya d\u00f6nd\u00fcrm\u00fc\u015ft\u00fcr. Bu pazarda T\u00fcrkiye g\u00fc\u00e7l\u00fc s\u00f6ylemlerde bulunsa da, etkin bir d\u0131\u015f pazar stratejisi ortaya koyabilmi\u015f de\u011fil. Ama artan t\u00fcketim istatistiklerini ve ya\u015f ortalamalar\u0131na bakarsak 30 sene i\u00e7inde \u00e7ok de\u011ferli bir pazar olacakt\u0131r.<\/p>\n
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Yaz\u0131m\u0131z\u0131n da ana konular\u0131ndan biri olan \u201cGelecekte \u0130hracat Riskleri\u201d konusuna de\u011finmek istiyorum. \u00d6nceki yaz\u0131lar\u0131mda da bahsetti\u011fim gibi T\u00fcrkiye co\u011frafi olarak Avrupa ve Ortado\u011fu temelli d\u0131\u015f ticaret yapmakta olan bir \u00fclkedir. AB ihracat\u0131n\u0131n toplam ihracat\u0131m\u0131zdaki pay\u0131 48,2 % iken Ortado\u011fu 15% oran\u0131nda. Net rakamlarla T\u00fcrkiye\u2019nin en fazla d\u0131\u015f sat\u0131m ger\u00e7ekle\u015ftirdi\u011fi b\u00f6lgeler 82,2 milyar dolarla AB, 26,1 milyar dolarla Ortado\u011fu, 15,5 milyar dolarla Afrika, 12,9 milyar dolarla BDT \u00fclkeleri ve 9,4 milyar dolarla Kuzey Amerika Ticaret B\u00f6lgesidir.[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=”50″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ back_color=”color-wayh” back_image=”83528″ back_position=”center top” parallax=”yes” overlay_color=”color-wayh” overlay_alpha=”60″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″ row_height_use_pixel=””][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” gutter_size=”3″ override_padding=”yes” column_padding=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ width=”1\/1″][vc_custom_heading heading_semantic=”h6″ text_size=”h1″ text_weight=”400″ sub_lead=”yes” sub_reduced=”yes” text_uppercase=””]T\u00fcrkiye ihracat\u0131n\u0131n 70 % ini olu\u015fturan Avrupa \u2013 Ortado\u011fu ve ABD ihracat\u0131 \u00f6n\u00fcm\u00fczdeki g\u00fcnlerde ciddi anlamda k\u0131rm\u0131z\u0131 alarm vermektedir.[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”2″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_column_text]T\u00fcrkiye ihracat\u0131n\u0131n 70 % ini olu\u015fturan Avrupa \u2013 Ortado\u011fu ve ABD ihracat\u0131 \u00f6n\u00fcm\u00fczdeki g\u00fcnlerde ciddi anlamda k\u0131rm\u0131z\u0131 alarm vermektedir.<\/p>\n
1 – \u00d6ncelikle d\u0131\u015f ticaretimizin 50 % lik bir pay\u0131n\u0131 olu\u015fturan AB ihracat\u0131n\u0131 ele al\u0131rsak: Fransa, Yunanistan ve G\u00fcney K\u0131br\u0131s lobisinin bask\u0131lar\u0131yla \u201cK\u0131s\u0131tl\u0131 Yapt\u0131r\u0131m\u201d karar\u0131 ald\u0131rmay\u0131 ba\u015farsa da bunu yeterli bulmad\u0131. Almanya duvar\u0131na tak\u0131lan bu 3 l\u00fc lobi, Biden h\u00fck\u00fcmetinin se\u00e7imi kazanmas\u0131yla istediklerini alacak gibi g\u00f6z\u00fck\u00fcyor. Fransa\u2019da yapt\u0131r\u0131mlar\u0131n amac\u0131na ula\u015fmad\u0131\u011f\u0131 konusu konu\u015fulurken, Almanya\u2019n\u0131n Trump h\u00fck\u00fcmeti d\u00f6neminde ABD ile ya\u015fanan gerilimi unutmak ve yeni bir sayfa a\u00e7mak ad\u0131na T\u00fcrkiye\u2019nin arkas\u0131ndan \u00e7ekilmesi muhtemel g\u00f6z\u00fck\u00fcyor. Sonu\u00e7 olarak 2 senelik s\u00fcre i\u00e7erisinde T\u00fcrkiye geni\u015fletilmi\u015f AB yapt\u0131r\u0131mlar\u0131 ile ba\u015fba\u015fa kalacakt\u0131r. Bu \u201cK\u0131s\u0131tl\u0131 Yapt\u0131r\u0131m\u201d kararlar\u0131 k\u0131sa vadede AB\u2019ye ba\u011f\u0131ml\u0131 d\u0131\u015f ticaret yapan firmalar i\u00e7in \u00f6nc\u00fc uyar\u0131c\u0131 kabul edilmeli.<\/p>\n
2 \u2013 \u0130hracat\u0131m\u0131zda 15% lik bir pay sahibi olan Ortado\u011fu pazar\u0131 Suudi Arabistan ambargolar\u0131 ile sars\u0131ld\u0131. B\u00f6lgede M\u0131s\u0131r, Birle\u015fik Arap Emirlikleri, Kuveyt gibi bir \u00e7ok \u00fclke \u00fczerinde yetkinli\u011fi olan Suudi Arabistan\u2019\u0131n tavr\u0131 di\u011fer \u00fclkelerde de ciddi bir d\u00f6n\u00fc\u015f\u00fcme neden olmakta. K\u0131sa vadede d\u00fczelecek gibi g\u00f6z\u00fckmeyen Arap pazar\u0131ndaki kan kay\u0131plar\u0131, ilerde ciddi ekonomik zararlar ve politik geri ad\u0131mlara neden olabilir.<\/p>\n
3 \u2013 CAATSA, ABD’nin Has\u0131mlar\u0131yla Yapt\u0131r\u0131mlar Yoluyla M\u00fccadele Etme Yasas\u0131s\u0131d\u0131r. Bu yapt\u0131r\u0131mlar ABD\u2019nin \u0130ran, Rusya ve Kuzey Kore gibi \u00fclkelere uygulad\u0131\u011f\u0131 yapt\u0131r\u0131mlardand\u0131r. Bu yapt\u0131r\u0131mlar S-400 konusunda denemeler yapan \u00fclkemize de uygulanmaya ba\u015fland\u0131. Biden ve ekibinin g\u00f6reve gelmeden de belirtti\u011fi gibi T\u00fcrkiye a\u011f\u0131r yapt\u0131r\u0131mlara maruz kalacakt\u0131r. ABD\u2019nin yapt\u0131r\u0131mlar\u0131 AB ve Araplar\u0131n da yapt\u0131r\u0131mlar\u0131n\u0131 h\u0131zland\u0131r\u0131c\u0131 bir kataliz\u00f6r olacakt\u0131r. Ekonomik anlamda T\u00fcrkiye tarihinin kara g\u00fcnlerini ya\u015fayabilir.<\/p>\n
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\u0130\u00e7 pazar durgunlu\u011fu artarken, T\u00fcrkiye g\u00fcnden g\u00fcne ihracat yapmas\u0131 zorunlu bir \u00fclke haline gelmektedir. Yeni pazarlar bulmak, bu pazarlarda kal\u0131c\u0131 ili\u015fkiler geli\u015ftirmek eskiden vizyoner i\u015f adamlar\u0131n\u0131n yapt\u0131\u011f\u0131 bir i\u015flemken, yeni d\u00f6nemde hayatta kalan bir i\u015f sahibi olmak i\u00e7in zorunluluktur.<\/p>\n
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T\u00fcrkiye\u2019de sanayiciler ve burjuvazi s\u0131n\u0131f\u0131 son 50 senede k\u00f6ylerden kentlere g\u00f6\u00e7lerle olu\u015fmu\u015f ve ikinci ku\u015fa\u011f\u0131n\u0131 ancak ya\u015fayan bir s\u0131n\u0131ft\u0131r. Dolay\u0131s\u0131yla k\u00f6kl\u00fc bir \u00fcretim k\u00fclt\u00fcr\u00fc ve finansal tabana sahip de\u011fildir. Bu s\u0131n\u0131f\u0131n ihracat ve sistematik bir kurumsall\u0131k k\u00fclt\u00fcr\u00fcne ge\u00e7meleri en az bir iki ku\u015fak daha alacakt\u0131r. Dolay\u0131s\u0131yla \u00fcretim temelli b\u00fcy\u00fcme hedefleri koyan bu s\u0131n\u0131f, ya\u015fayabilecekleri en b\u00fcy\u00fck b\u00fcy\u00fcme kapasitelerine ula\u015ft\u0131lar. Bu noktada iki yoldan birini se\u00e7melerini gerektiriyor. Ya daha fazla \u201cY\u00fcksek Katma De\u011ferli \u00dcr\u00fcn\u201d \u00fcretip, \u00c7in ve Avrupa \u00fcr\u00fcnleriyle rekabete girecekler ki bu \u00e7ok zor bir pland\u0131r ve uzun vadeli s\u00fcrd\u00fcr\u00fclemez. Yahut \u201cEtkin \u0130hracat Planlama ve D\u0131\u015f Pazar \u0130stihbarat\u0131\u201d yapmalar\u0131 gerekir.<\/p>\n
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\u00d6ncelikle \u201cY\u00fcksek Katma De\u011ferli \u00dcr\u00fcn\u201d \u00fcretmenin risklerine de\u011finmek istiyorum. Bu \u00fcr\u00fcnlerin \u00fcretilmesi hem y\u00fcksek yat\u0131r\u0131m maliyetlerini gerektirirken, hem de kalifiye ve maliyetli i\u015f g\u00fcc\u00fc gerektirmektedir. Bu tip \u00fcr\u00fcnleri daralan Avrupa ve Amerika pazarlar\u0131na satma ihtimalimiz azal\u0131rken, \u015firketi \u201cLikidite Riski\u201d ne sokma ihtimalimiz de artmaktad\u0131r. K\u00fc\u00e7\u00fclen bir d\u00fcnya ekonomisinde \u015firketin son g\u00fcvencesi olan nakiti azaltmak daha b\u00fcy\u00fck bir risktir.<\/p>\n
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Bu noktada \u00f6nerimiz daralan ve ciddi krizlere gebe bir d\u00fcnya ekonomisinde \u201cY\u00fcksek Katma De\u011ferli \u00dcr\u00fcn\u201d \u00fcretmeye harcanacak yat\u0131r\u0131m maliyetinin etkin bir ihracat departman\u0131 olu\u015fturmakta kullan\u0131lmas\u0131d\u0131r. T\u00fcrkiye\u2019de d\u0131\u015f ticaret departmanlar\u0131 genelde sadece talep de\u011ferlendirmekle ilgilenen departmanlar olmu\u015ftur. Aktif bir d\u0131\u015f pazar ara\u015ft\u0131rmas\u0131, istihbarat ve k\u0131sa-orta-uzun vadeli pazar planlamalar\u0131 yapmak bu departmanlarda \u00e7ok g\u00f6r\u00fclmeyen bir durumdur.<\/p>\n
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Peki \u201cD\u0131\u015f Pazar \u0130stihbarat\u0131 Nas\u0131l Yap\u0131l\u0131r?\u201d \u00c7a\u011f\u0131m\u0131z\u0131n nimeti veri y\u00f6netimi \u00fczerine odaklanm\u0131\u015ft\u0131r. Pek \u00e7ok uzman\u0131n da s\u00f6yledi\u011fi gibi \u201cVeriyi y\u00f6neten D\u00fcnyay\u0131 y\u00f6netir\u201d. Teknoloji ile ili\u015fki kurabilme sanat\u0131n\u0131n kesi\u015fti\u011fi nokta yeni\u00e7a\u011f\u0131n ihracat\u0131na y\u00f6n verir diyebiliriz.[\/vc_column_text][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”0″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″][vc_gallery el_id=”gallery-47626″ medias=”83571,83532,83556″ gutter_size=”2″ media_items=”media,icon” screen_lg=”600″ screen_md=”600″ screen_sm=”480″ images_size=”three-two” single_overlay_opacity=”50″ single_h_align=”center” single_padding=”2″ single_title_dimension=”h1″ single_icon=”fa fa-plus2″ single_border=”yes” carousel_rtl=”” single_title_uppercase=””][\/vc_column][\/vc_row][vc_row unlock_row=”” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”3″ bottom_padding=”3″ overlay_alpha=”100″ gutter_size=”3″ shift_y=”0″ row_height_use_pixel=””][vc_column column_width_use_pixel=”yes” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ medium_width=”0″ zoom_width=”0″ zoom_height=”0″ column_width_pixel=”800″][vc_column_text]Hedef pazarlar\u0131n tespitini ad\u0131m ad\u0131m \u00f6zetlemek gerekirse<\/p>\n
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Hedef olarak belirlenen \u00fclkelerde ise b\u00f6lgenin k\u00fclt\u00fcr\u00fcn\u00fc ve dilini bilen insanlarla yol almak en uygun metoddur. Bu noktada o \u00fclkelerdeki T\u00fcrk el\u00e7iliklerini ve ticari ate\u015felikleri kullanmak da destek olacakt\u0131r ama daha \u00e7ok b\u00fcrokrasi ile ilgilenen bu kurumlardan ziyade o b\u00f6lgenin y\u00f6ntemi ve kurallar\u0131na uygun yerel bir i\u015f orta\u011f\u0131yla devam etmek g\u00f6remeyece\u011fimiz sorunlar\u0131n \u00f6nceden bilinmesini sa\u011flayacakt\u0131r.<\/p>\n
Belirlenen \u00fclkelerin K\u0131sa \/ Orta \/ Uzun vade Finansal ve Politik olarak incelenmesi hayati \u00f6nem ta\u015f\u0131maktad\u0131r. Mesela 1 senedir Suudi Arabistan ile ya\u015fanan gerginlik belliyken, \u00f6nlem almayan bir \u00e7ok firma \u015fu an ciddi ihracat riskleri ya\u015famaktalar. Bu \u00f6rnekleri yeni planlamalarda g\u00f6z \u00f6n\u00fcnde bulundurup alternatif \u00e7\u00f6z\u00fcmleri de ba\u015f\u0131nda \u00fcretmek gerekir.<\/p>\n
Hedef pazarlarda kal\u0131c\u0131 bir da\u011f\u0131t\u0131m a\u011f\u0131 kurma konusunda tavsiyelerimizi \u00f6zetlemek gerekirse;<\/p>\n
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\u00d6zet olarak \u00e7a\u011f\u0131n nimeti olan teknoloji ve veri y\u00f6netimini, ili\u015fki kurma yetene\u011fi ile birle\u015ftirmek ve d\u0131\u015f ticarete adapte edebilmek \u00f6n\u00fcm\u00fczdeki g\u00fcnlerde, y\u00f6n\u00fcn\u00fc kaybetmi\u015f \u015firketlere bir kutup y\u0131ld\u0131z\u0131 gibi y\u00f6n g\u00f6sterecektir. \u00dcretim odakl\u0131 olmaktansa, d\u0131\u015f pazarlarda ili\u015fki odakl\u0131 \u00e7evrelere a\u00e7\u0131lmak ve d\u0131\u015f pazar istihbarat\u0131na dayal\u0131 nokta sat\u0131\u015flar yaparak hedefe ula\u015fmak \u00f6n\u00fcm\u00fczdeki olas\u0131 kara g\u00fcnleri s\u0131k\u0131nt\u0131s\u0131z atlatabilmek i\u00e7in en \u00f6nemli yol ta\u015flar\u0131d\u0131r.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"
Many years ago, I worked for my parents who own a video production company. Because it is a family business, you inevitably end up wearing many hats and being the czar of many different jobs. I mainly managed projects and worked as a video editor. On production, there were times that I was called on to work as an audio tech and was made to wear headphones on long production days. In those days, having a really good set of headphones that picked up every nuance of sound was essential to making sure the client got what they needed.<\/p>\n","protected":false},"author":1,"featured_media":83264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[16,18,19],"tags":[],"_links":{"self":[{"href":"https:\/\/www.intelcon.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/83980"}],"collection":[{"href":"https:\/\/www.intelcon.com.tr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.intelcon.com.tr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.intelcon.com.tr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.intelcon.com.tr\/index.php\/wp-json\/wp\/v2\/comments?post=83980"}],"version-history":[{"count":4,"href":"https:\/\/www.intelcon.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/83980\/revisions"}],"predecessor-version":[{"id":83986,"href":"https:\/\/www.intelcon.com.tr\/index.php\/wp-json\/wp\/v2\/posts\/83980\/revisions\/83986"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.intelcon.com.tr\/index.php\/wp-json\/wp\/v2\/media\/83264"}],"wp:attachment":[{"href":"https:\/\/www.intelcon.com.tr\/index.php\/wp-json\/wp\/v2\/media?parent=83980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.intelcon.com.tr\/index.php\/wp-json\/wp\/v2\/categories?post=83980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.intelcon.com.tr\/index.php\/wp-json\/wp\/v2\/tags?post=83980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}